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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Strategic Copywriting : How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: The Maryland Book Bank, Baltimore, MD, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Very Good. Used - Very Good.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. unmarked, light shelfwear-NICE Standard-sized.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Sprache: Englisch
Verlag: McFarland & Company, Inc., 1997
ISBN 10: 0786403659 ISBN 13: 9780786403653
Anbieter: Zubal-Books, Since 1961, Cleveland, OH, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Literary Journalism : A Biographical Dictionary of Writers and Editors
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 1996
ISBN 10: 0313299498 ISBN 13: 9780313299490
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Sprache: Englisch
Verlag: Rowman & Littlefield Publish, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Half Price Books Inc., Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Sprache: Englisch
Verlag: Bloomsbury Publishing USA, 2012
ISBN 10: 0810884062 ISBN 13: 9780810884069
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Inc., 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 13,46
EUR 7,23 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Sprache: Englisch
Verlag: Bloomsbury Publishing USA, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Lanham, MD, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Anbieter: Conover Books, Martinsville, VA, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Soft cover. Zustand: Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
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American Naturalistic and Realistic Novelists: A Biographical Dictionary
Anbieter: suffolkbooks, Center moriches, NY, USA
Verkäuferbewertung 4 von 5 Sternen
hardcover. Zustand: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Anbieter: Zoom Books East, Glendale Heights, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Sprache: Englisch
Verlag: Bloomsbury Publishing USA, 2012
ISBN 10: 0810884062 ISBN 13: 9780810884069
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
EUR 15,88
EUR 9,22 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Anbieter: Reader's Corner, Inc., Raleigh, NC, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Trade Paperback. Zustand: Near Fine. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: GridFreed, North Las Vegas, NV, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: New. In shrink wrap. Looks like an interesting title!
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American Naturalistic and Realistic Novelists : A Biographical Dictionary
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, 2001
ISBN 10: 0313315728 ISBN 13: 9780313315725
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 19,33
EUR 9,22 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Strategic Copywriting: How to Create Effective Advertising
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Anbieter: Goodwill of Greater Milwaukee and Chicago, Racine, WI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 21,57
EUR 9,22 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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hardcover, Zustand: Very Good, Gale Research, Detroit, c.1998, 1st., 8-1/2"x11-1/4", cloth, 442pp., ex-lib.- sp label, pocket, stamps, VG $.
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Literary Journalism: A Biographical Dictionary of Writers and Editors
Anbieter: Violet's Bookstack, Ontario, ON, Kanada
Verkäuferbewertung 5 von 5 Sternen
Cloth Hard Cover. Zustand: Very Good. No Jacket. 326pp, index,
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Strategic Copywriting (Paperback)
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Strategic Copywriting
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: new.
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Personalities and Products : A Historical Perspective on Advertising in America
Sprache: Englisch
Verlag: Bloomsbury Publishing USA, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Personalities and Products : A Historical Perspective on Advertising in America
Sprache: Englisch
Verlag: Bloomsbury Publishing USA, 1998
ISBN 10: 0313303649 ISBN 13: 9780313303647
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
