Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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hardcover. Zustand: Good. Satisfaction 100% guaranteed.
Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press (edition ), 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Hardcover. Zustand: new. Hardcover. An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.Today's consumers demand more than products they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies ranging from Adidas and Puma to NASCAR and Unilever Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organisations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave. An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: Harvard Business Review Press, US, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Hardback. Zustand: New. An eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the New York Times, BMW, and Chipotle-that are using games to win over customers.Today's consumers demand more than products-they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-ranging from Adidas and Puma to NASCAR and Unilever-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Hardcover. Zustand: Good.
Sprache: Englisch
Verlag: Harvard Business Review Press 9/9/2025, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Hardback or Cased Book. Zustand: New. Press Play: Why Every Company Needs a Gaming Strategy. Book.
Sprache: Englisch
Verlag: Harvard Business Review Press, US, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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In den WarenkorbHardback. Zustand: New. An eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the New York Times, BMW, and Chipotle-that are using games to win over customers.Today's consumers demand more than products-they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-ranging from Adidas and Puma to NASCAR and Unilever-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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ISBN 10: 1647826152 ISBN 13: 9781647826154
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Sprache: Englisch
Verlag: Harvard Business School Pr, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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In den WarenkorbHardcover. Zustand: Brand New. 256 pages. 9.25x6.12x9.29 inches. In Stock.
Sprache: Englisch
Verlag: Harvard Business School Pr, 2025
ISBN 10: 1647826152 ISBN 13: 9781647826154
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In den WarenkorbHardcover. Zustand: Brand New. 256 pages. 9.25x6.12x9.29 inches. In Stock.