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In den WarenkorbPaperback. Zustand: New. Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.
Sprache: Englisch
Verlag: Cognella Academic Publishing, 2023
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Paperback. Zustand: New. Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.
Sprache: Englisch
Verlag: Cognella Academic Publishing, 2023
ISBN 10: 1516581849 ISBN 13: 9781516581849
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In den WarenkorbPaperback. Zustand: New. Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.
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In den WarenkorbPaperback. Zustand: New. Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data.By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings.A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.
Sprache: Englisch
Verlag: Cognella Academic Publishing, 2023
ISBN 10: 1516581822 ISBN 13: 9781516581825
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Taschenbuch. Zustand: Neu. Neuware - Analyzing the intersection of sports and social media, the text scrutinizes stakeholder viewpoints including fans, athletes, organizations, and media. Sixteen case studies blend traditional and computational approaches with diverse theories to reveal how social platforms shape sports culture, dialogue, and practice.
Sprache: Englisch
Verlag: Cognella Academic Publishing, 2023
ISBN 10: 1516581849 ISBN 13: 9781516581849
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In den WarenkorbPaperback. Zustand: new. Paperback. Social Media in Sport: Analysis and Application Across Contexts provides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse. The book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research. Recommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, Social Media in Sport methodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society. Analyzing the intersection of sports and social media, the text scrutinizes stakeholder viewpoints including fans, athletes, organizations, and media. Sixteen case studies blend traditional and computational approaches with diverse theories to reveal how social platforms shape sports culture, dialogue, and practice. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Sprache: Englisch
Verlag: Cognella Academic Publishing, 2023
ISBN 10: 1516581849 ISBN 13: 9781516581849
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextFilling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategi.