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cristol steven m (36 Ergebnisse)
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Verkäuferbewertung
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Essentials of Media Planning
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Verlag: Free Press, Old Tappan, New Jersey, U.S.A., 2000
ISBN 10: 0684859181 ISBN 13: 9780684859187
Sprache: Englisch
Anbieter: First Choice Books, Coeurd'Alene, ID, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Cloth Hardback. Zustand: Fine+. Zustand des Schutzumschlags: Very Good. First Edition. 274pp including index Remainder mark on bottom, otherwise book is AS NEW Dusst jacket has small tear at top of spine.
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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Simplicity Marketing
Anbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Half Price Books Inc., Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Gate City Books, GREENSBORO, NC, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
EUR 6,29
EUR 9,15 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. First Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Simplicity Marketing
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,18
EUR 5,74 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Essentials of Media Planning : A Marketing Viewpoint
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Essentials of Media Planning : A Marketing Viewpoint
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn:
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn:
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Simplicity Marketing (Paperback)
Verlag: Simon & Schuster, New York, 2007
ISBN 10: 1416576444 ISBN 13: 9781416576440
Sprache: Englisch
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity.After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions — and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it — and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing — the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for morerelevance to stress reduction, and decluttering customers' decision-making Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,17
EUR 17,16 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbZustand: New.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,26
EUR 17,68 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
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Simplicity Marketing : End Brand Complexity, Clutter, and Confusion
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 12,70
EUR 17,16 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 19,21
EUR 13,71 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Verlag: Simon and Schuster 2008-10-01, 2008
ISBN 10: 1416576444 ISBN 13: 9781416576440
Sprache: Englisch
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 15,63
EUR 17,72 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 10 verfügbar
In den WarenkorbPaperback. Zustand: New.
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Simplicity Marketing, End Brand Complexity, Clutter, and Confusion
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 23,25
EUR 11,44 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 274 pages. 8.75x6.00x0.75 inches. In Stock.
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Taschenbuch. Zustand: Neu. Neuware -For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion.
Verlag: New York u.a.: Free Press, 2000
ISBN 10: 0684859181 ISBN 13: 9780684859187
Sprache: Englisch
Anbieter: Antiquariat Bernhardt, Kassel, Deutschland
Verkäuferbewertung 5 von 5 Sternen
gebundene Ausgabe. Zustand: Sehr gut. Zust: Gutes Exemplar. Mit original Schutzumschlag. X, 288 S. Englisch 554g.
