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Verlag: ¿¿¿¿¿¿¿ Jun 2017, 2017
ISBN 10: 3330825316ISBN 13: 9783330825314
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch Print-on-Demand
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context. 128 pp. Englisch.
Verlag: ¿¿¿¿¿¿¿, 2017
ISBN 10: 3330825316ISBN 13: 9783330825314
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch Print-on-Demand
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Based on the importance of employer branding, this study intends to reorganize and interpret literatures in employee branding process and by SEM, probe into causal relationship among employer branding, internal branding mechanism, and internal branding outcomes. Regarding the value of employer brand as the core competence, how to train employees who have the right service brand attitude and behavior delivering brand promise to customers through the process of internal branding to create a competitive advantage in international tourism hotels. This study suggests that firm-specific resources can be sustainable competitive advantages that compensate for the local institutional context.
Verlag: ¿¿¿¿¿¿¿, 2017
ISBN 10: 3330825316ISBN 13: 9783330825314
Anbieter: moluna, Greven, Deutschland
Buch Print-on-Demand
Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnHsiai-Ping CHANG is an assistant professor of School of Diet and Restaurant Management, Chung Shan Medical University Department of Nutrition, Chung Shan Medical University Hospital, in Taichung, Taiwan. Her research fiel.