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ISBN 10: 1837974578 ISBN 13: 9781837974573
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Verlag: Sage Publications Ltd, GB, 2025
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In den WarenkorbPaperback. Zustand: New. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: . Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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Verlag: Sage Publications Ltd, GB, 2025
ISBN 10: 1529681898 ISBN 13: 9781529681895
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Paperback. Zustand: New. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: . Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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In den WarenkorbPaperback. Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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In den WarenkorbZustand: New. Rahul Pratap Singh Kaurav is an Assistant Professor in Marketing and Tourism Management at the Prestige Institute of Management, Gwalior, India. Dogan Gursoy is the Taco Bell Distinguished Professor in Hospitality Business .
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In den WarenkorbZustand: Hervorragend. Zustand: Hervorragend | Seiten: 448 | Sprache: Englisch | Produktart: Bücher | This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
Sprache: Englisch
Verlag: Sage Publications Ltd, GB, 2025
ISBN 10: 1529681898 ISBN 13: 9781529681895
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Paperback. Zustand: New. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: . Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Dez 2020, 2020
ISBN 10: 0367236583 ISBN 13: 9780367236588
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - This is the first book to provide the student of Tourism, Hospitality and Events with all that they need to undertake statistical analysis using SPSS for research in their industry. It provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides demonstrations.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330066350 ISBN 13: 9783330066359
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Verlag: LAP LAMBERT Academic Publishing Mai 2017, 2017
ISBN 10: 3330066350 ISBN 13: 9783330066359
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Taschenbuch. Zustand: Neu. Neuware -This book is intended to contribute to research in internal marketing in tourism, a concept, carried forward from services marketing. Many researchers supported the idea of creating a superior experience for the customer, which many others supported it for helping in delivering what has been promised by the company. The second dimension of this book is about destination performance, adopted from tourism discipline. In today¿s hyper-competitive business scenario, more than three-quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. In the case of the tourism industry, this phrase is all the more relevant. This book will be useful to the researchers, academicians, and practitioners too. They will find it valuable in planning, designing and implementing a proper strategy for developing the internal publics, which in turn will maximize the performance of destinations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 272 pp. Englisch.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 1837974578 ISBN 13: 9781837974573
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Verlag: Sage Publications Ltd, GB, 2025
ISBN 10: 1529681898 ISBN 13: 9781529681895
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In den WarenkorbPaperback. Zustand: New. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: . Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.