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kotler philip milton (43 Ergebnisse)
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Verlag: Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118893816 ISBN 13: 9781118893814
Sprache: Englisch
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Market Your Way to Growth : 8 Ways to Win
Verlag: Wiley & Sons, Incorporated, John, 2012
ISBN 10: 111849640X ISBN 13: 9781118496404
Sprache: Englisch
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Market Your Way to Growth
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Signiert
Zustand: As New. Signed Copy . Very Good dust jacket. Signed by author Milton Kotler on front endpage.
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hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Market Your Way to Growth : 8 Ways to Win
Verlag: Wiley & Sons, Incorporated, John, 2012
ISBN 10: 111849640X ISBN 13: 9781118496404
Sprache: Englisch
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
EUR 6,56
EUR 9,16 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Verlag: Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118893816 ISBN 13: 9781118893814
Sprache: Englisch
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
EUR 7,13
EUR 9,16 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Market Your Way to Growth : 8 Ways to Win
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Market Your Way to Growth 8 Ways to Win
Anbieter: Lakeside Books, Benton Harbor, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Market Your Way to Growth : 8 Ways to Win
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Market Your Way to Growth: 8 Ways to Win
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Winning Global Markets How Businesses Invest and Prosper in the Worlds High-Growth Cities
Anbieter: Lakeside Books, Benton Harbor, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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8 Maneras de crecer
Verlag: LID Editorial Empresarial, S.L., 2014
ISBN 10: 8483565080 ISBN 13: 9788483565087
Sprache: Spanisch
Zustand: Muy bueno. : En '8 Maneras de Crecer', Philip y Milton Kotler presentan estrategias de marketing innovadoras para impulsar el crecimiento empresarial, incluso en economías de bajo crecimiento. El libro explora cómo aumentar la cuota de mercado, desarrollar clientes leales, fortalecer la marca, innovar, expandirse internacionalmente y construir una reputación sólida en responsabilidad social. A través de casos prácticos, incluyendo ejemplos de empresas españolas como Leroy Merlin y Atrápalo, los autores ofrecen una guía para que los responsables de marketing detecten oportunidades de crecimiento y desarrollen estrategias efectivas. EAN: 9788483565087 Tipo: Libros Categoría: Negocios y Economía Título: 8 Maneras de crecer Autor: Philip Kotler| Milton Kotler Editorial: LID Editorial Empresarial, S.L. Idioma: es-ES Páginas: 264 Formato: tapa blanda.
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Winning Global Markets
Verlag: John Wiley and Sons Inc, US, 2014
ISBN 10: 1118893816 ISBN 13: 9781118893814
Sprache: Englisch
Hardback. Zustand: New. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city marketsShifting the focus to city regions instead of central governmentsThe rise of new multinational corporations from developing economiesDeclining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
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Market Your Way to Growth
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 22,86
EUR 7,44 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. xxviii + 212 Illus.
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Zustand: New. pp. xxviii + 212 Index.
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Winning Global Markets
Verlag: John Wiley and Sons Inc, US, 2014
ISBN 10: 1118893816 ISBN 13: 9781118893814
Sprache: Englisch
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 34,13
Versand gratis
Ships from Vereinigtes Königreich to USAAnzahl: 8 verfügbar
In den WarenkorbHardback. Zustand: New. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city marketsShifting the focus to city regions instead of central governmentsThe rise of new multinational corporations from developing economiesDeclining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
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Market Your Way to Growth: 8 Ways to Win
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 21,04
EUR 13,71 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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Market Your Way to Growth : 8 Ways to Win
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 19,80
EUR 17,17 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 24,39
EUR 13,71 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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Market Your Way to Growth 8 Ways to Win
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 26,95
EUR 11,44 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 240 pages. 9.37x0.93x5.89 inches. In Stock.
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Market Your Way to Growth : 8 Ways to Win
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 22,71
EUR 17,17 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 24,38
EUR 17,17 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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The Future of Marketing: Growing Your Company in Global Cities Format: Hardcover
Verlag: John Wiley and Sons
ISBN 10: 1118893816 ISBN 13: 9781118893814
Zustand: New.
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Marketing de ciudades
Verlag: LID Editorial Empresarial, S.L., 2016
ISBN 10: 8483569396 ISBN 13: 9788483569399
Sprache: Spanisch
Anbieter: Agapea Libros, Malaga, MA, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Idioma/Language: Español. En Marketing de Ciudades los autores explican el nuevo rumbo que deben tomar las estrategias de marketing y comercialización de las grandes compañías y es que estas deben centrarse en las principales ciudades globales y en sus regiones metropolitanas, sin malgastar recursos desperdigándolos por pequeñas ciudades. Y cómo las empresas multinacionales deben cambiar la cultura corporativa de sus sedes, divisiones y filiales, así como la de todos los eslabones de su cadena de valor, con el fin de aprovechar estos cambios del mercado que ya se están sucediendo. El libro también analiza la estrecha relación entre las ciudades y las grandes compañías y cómo el crecimiento y la fortuna de ambas está estrechamente relacionado. A través de casos de éxito de compañías nacionales e internacionales, los autores explican qué están haciendo las ciudades para conseguir atraer a las grandes multinacionales o a sus centros de producción y cómo las propias compañías deben revertir sus propios beneficios en las ciudades para generar aún más ingresos. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 26,02
EUR 17,17 shipping
Ships from Vereinigtes Königreich to USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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The Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Verlag: John Wiley & Sons 2014-10-07, 2014
ISBN 10: 1118893816 ISBN 13: 9781118893814
Sprache: Englisch
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 26,49
EUR 17,73 shipping
Ships from Vereinigtes Königreich to USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: New.
