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Taschenbuch. Zustand: Neu. Consumer Perception of Product Risks and Benefits | Gerard Emilien (u. a.) | Taschenbuch | xxiv | Englisch | 2018 | Springer | EAN 9783319844213 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Zustand: New. pp. XXIV, 596 55 illus., 23 illus. in color. Softcover reprint of the original 1st ed. 2017 edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319844210 ISBN 13: 9783319844213
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Sprache: Englisch
Verlag: Springer International Publishing, 2017
ISBN 10: 3319505289 ISBN 13: 9783319505282
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
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Sprache: Englisch
Verlag: Springer International Publishing, 2018
ISBN 10: 3319844210 ISBN 13: 9783319844213
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides sound conceptual and methodological standards in consumer research and related areas Covers topics such as consumer psychology, risk perception and marketing research from an interdisciplinary perspective Offers practical.
Sprache: Englisch
Verlag: Springer International Publishing, 2017
ISBN 10: 3319505289 ISBN 13: 9783319505282
Anbieter: moluna, Greven, Deutschland
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In den WarenkorbGebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides sound conceptual and methodological standards in consumer research and related areas Covers topics such as consumer psychology, risk perception and marketing research from an interdisciplinary perspective Offers practical.
Sprache: Englisch
Verlag: Springer International Publishing Jul 2018, 2018
ISBN 10: 3319844210 ISBN 13: 9783319844213
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 620 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing Mrz 2017, 2017
ISBN 10: 3319505289 ISBN 13: 9783319505282
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 620 pp. Englisch.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 302,90
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In den WarenkorbZustand: New. Print on Demand pp. XXIV, 596 55 illus., 23 illus. in color.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Jul 2018, 2018
ISBN 10: 3319844210 ISBN 13: 9783319844213
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book reflects the current thinking and research on how consumers¿ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 620 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Mär 2017, 2017
ISBN 10: 3319505289 ISBN 13: 9783319505282
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book reflects the current thinking and research on how consumers¿ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 620 pp. Englisch.
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New. PRINT ON DEMAND pp. XXIV, 596 55 illus., 23 illus. in color.