martin blum charles meyer (1 Ergebnisse)

Paperback. Zustand: New. Print on Demand. This book explores the attitudes of wholesale celery buyers towards Florida celery. It investigates the historical context of celery pricing, with Florida growers traditionally receiving lower prices than their western counterparts. However, the study reveals that this price gap has diminished in recent years, with Florida celery now often commanding equal or even higher prices at shipping points. Through interviews with leading wholesale buyers, the author examines the reasons behind this shift. Buyers acknowledge the significant quality improvements made by Florida growers, particularly through the adoption of a superior celery strain. However, they also highlight that California celery still maintains a more favorable image due to better packaging, resulting in a longer shelf life and more appealing presentation. The book discusses the importance of addressing this negative perception, suggesting that Florida growers and shippers need to objectively evaluate wholesale buyer opinions and implement effective marketing strategies to enhance the appeal of their products. It emphasizes the need for improved packaging, consistent quality, and a focus on meeting the demands of large-scale buyers. Ultimately, this book aims to provide valuable insights for Florida celery growers and industry stakeholders, empowering them to improve their marketing efforts and establish a more positive image for their products in the competitive marketplace. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.