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Paperback. Zustand: new. Paperback. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Sprache: Englisch
ISBN 10: 8176225355 ISBN 13: 9788176225359
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 52,63
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 64,92
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 53,90
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In den WarenkorbPaperback. Zustand: Brand New. 346 pages. 9.25x6.10x0.72 inches. In Stock.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 52,22
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Anbieter: GreatBookPrices, Columbia, MD, USA
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Erstausgabe
Zustand: New. 2024. 1st ed. paperback. . . . . .
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. 1st edition NO-PA16APR2015-KAP.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 58,29
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In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
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In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
Anbieter: SKULIMA Wiss. Versandbuchhandlung, Westhofen, Deutschland
Zustand: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Understand Customer Needs and Deliver Value Through AI. Edited by Neha Zaidi, Mohit Maurya, Simon Grima & Pallavi Tyagi. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. VI,340 Seiten mit 63 Abb., broschiert (Apress 2024). Statt EUR 58,84. Gewicht: 526 g - Softcover/Taschenbuch - Sprache: Englisch.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 70,41
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In den WarenkorbZustand: New. In.
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New.
hardcover. Zustand: Very Good. Nice copy of this hardcover; appears unread. Binding is tight. Covers are clean and crisp. Pages appear bright and unmarked. Ships FAST! Bringing good books to happy readers since 2002.
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. 1st ed. edition NO-PA16APR2015-KAP.