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Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Sprache: Englisch
Verlag: Marketing Science Institute, 2009
ISBN 10: 0982387717 ISBN 13: 9780982387719
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Sprache: Englisch
Verlag: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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International Series in Quantitative Marketing: New-Product Diffusion Models
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 14,26
EUR 15,44 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Missing disk. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780792377511.
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New-Product Diffusion Models
Anbieter: HHFoodBank, Bloomington, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Near Fine. Hardcover copy is Near Fine with very light wear on top and foot of spine. Some overall rubbing, otherwise, text is pristine and binding as if unopened. book.
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New-Product Diffusion Models
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Innovation Equity Format: Hardcover
Sprache: Englisch
Verlag: University of Chicago press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Zustand: New. Brand New.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Sprache: Englisch
Verlag: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Sprache: Englisch
Verlag: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Sprache: Englisch
Verlag: University of Chicago Press 2016-10-03, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 54,29
EUR 17,85 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
In den WarenkorbHardcover. Zustand: New.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Sprache: Englisch
Verlag: University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 66,49
EUR 7,49 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 352.
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Innovation Equity
Sprache: Englisch
Verlag: The University of Chicago Press, US, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 75,33
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: 8 verfügbar
In den WarenkorbHardback. Zustand: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
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New-product Diffusion Models
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 201,10
EUR 2,23 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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New-Product Diffusion Models (Paperback)
Sprache: Englisch
Verlag: Springer-Verlag New York Inc., New York, NY, 2011
ISBN 10: 1441949631 ISBN 13: 9781441949639
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards.New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L.Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population. Product sales, especially for new products, are influenced by many factors. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 199,96
EUR 3,36 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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New-Product Diffusion Models
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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New-Product Diffusion Models (Hardcover)
Sprache: Englisch
Verlag: Kluwer Academic Publishers, Dordrecht, 2000
ISBN 10: 0792377516 ISBN 13: 9780792377511
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the Internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards.This book aims to distill, synthesize, and integrate current thinking on the theory and practice of new product diffusion models. The assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book should be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from "New Product Diffusion Models". The book is divided into five parts and a case on high-definition television is included to illustrate the various features of the software. Among the book's many highlights are chapters addressing the implications posed by the Internet, globalization, and production policies upon diffusion analysis. Product sales, especially for new products, are influenced by many factors. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 200,35
EUR 3,36 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 218,71
EUR 13,80 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 218,71
EUR 13,80 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In English.
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New-product Diffusion Models
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 216,48
EUR 17,28 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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New-product Diffusion Models
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 236,46
EUR 2,23 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Zustand: New. pp. 368.
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New-product Diffusion Models
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 248,15
EUR 17,28 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Zustand: New. pp. 368.
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New-Product Diffusion Models
Sprache: Englisch
Verlag: Springer US, Springer US Sep 2000, 2000
ISBN 10: 0792377516 ISBN 13: 9780792377511
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 372 pp. Englisch.
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New-Product Diffusion Models
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.
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New-Product Diffusion Models
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.
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New-Product Diffusion Models (International Series in Quantitative Marketing)
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 289,56
EUR 28,80 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Like New. Like New. book.
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New-Product Diffusion Models (International Series in Quantitative Marketing)
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 296,97
EUR 14,40 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 376 pages. 9.00x6.00x0.75 inches. In Stock.
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New-Product Diffusion Models
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
