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Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Sprache: Englisch
Verlag: Springer 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Taschenbuch. Zustand: Neu. Handbook of Marketing Decision Models | Berend Wierenga (u. a.) | Taschenbuch | xi | Englisch | 2018 | Springer | EAN 9783319860411 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
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Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodol…ogy and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Sprache: Englisch
Verlag: Springer, Springer 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and… model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Sprache: Englisch
Verlag: Springer Verlag 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
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Hardcover. Zustand: Brand New. 2nd edition. 598 pages. 9.50x6.25x1.50 inches. In Stock.
Sprache: Englisch
Verlag: Springer 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Softcover
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Zustand: new. Questo è un articolo print on demand.
Sprache: Englisch
Verlag: Springer International Publishing 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
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Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complete update of 2008 first editionNew chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting Wierenga is one of the most respected researchers in Marketi…ng ScienceEditors.
Sprache: Englisch
Verlag: Springer International Publishing 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Softcover
- Print-on-Demand
Anbieter: moluna, Greven, , Deutschlandmoluna
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complete update of 2008 first editionNew chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting Wierenga is one of the most respected researchers in Marketing Science…Editors.
Sprache: Englisch
Verlag: Springer 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
- Print-on-Demand
Anbieter: Brook Bookstore On Demand, Napoli, NA, ItalienBrook Bookstore On Demand
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Zustand: new. Questo è un articolo print on demand.
Sprache: Englisch
Verlag: Springer International Publishing Aug 2018 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Softcover
- Print-on-Demand
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental adva…nces in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments. 612 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing Jul 2017 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
- Print-on-Demand
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , DeutschlandBuchWeltWeit Ludwig Meier e.K.
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EUR 353,09
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in… methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments. 612 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Palgrave Macmillan Aug 2018 2018
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Softcover
- Print-on-Demand
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
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EUR 353,09
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advance…s in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 612 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Palgrave Macmillan Jul 2017 2017
Serie: International Series in Operations Research & Management Science, Buch 245 von 323. Buch 245 von 323 - International Series in Operations Research & Management Science
- Hardcover
- Print-on-Demand
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 353,09
EUR 60,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in me…thodology and model building, but also because of the recent developments in information technology, the Internet and social media.This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 612 pp. Englisch.
