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235 mm x 155 mm. XII, 170 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stamped. Management for Professionals. Sprache: Englisch.

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XVIII, 262 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stamped. Springer texts in business and economics. Sprache: Englisch.

1st ed. 2016. 23.5 cm x 15.5 cm, 0 g. xvii, 196 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Management for Professionals. Sprache: Englisch.

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Soft cover. Zustand: New. 2nd Edition. Contents Preface 1 Information Systems in the Knowledge Economy 2 Information Systems for Strategic Advantage 3 Database Design and Process Modelling 4 Decision Support and Expert Systems 5 Knowledge Management for Strategic Advantage 6 Computer Communication Systems  7 Information Systems Supporting e-Commerce Models 8 Information Systems for Mobile Commerce 9 Knowledge Management Applications in Business Functions 10 Information System Security 11 Legal and Ethical Issues Index   This textbook for undergraduate and postgraduate students of management BBAMBA provides comprehensive coverage of business applications of management information systems in today?s new era of knowledge-based economy where the value of a firm?s knowledge assets has become a key resource that can be leveraged into long-term strategic benefits The text focuses on the information systems requirements vis-a-vis management perspectives required in a business environment The technology innovations are covered with particular emphasis on Data Management Systems Decision Support and Expert Systems On the other hand several business applications such as e-commerce and mobile applications made possible only because of continuing innovations in the field of information and communication technology are thoroughly treated in the text Besides the book covers crucial issues of information security and legal and ethical issues which are as important both from the point of view of technology and business The book uses case discussions in each chapter to help students understand MIS practices in organizations The cases also enable students to grasp how a systemic approach to every functional aspect of management can lead to formulating technology-based strategies in line with corporate goals The knowledge and information provided in this book will also be of immense value to business managers and practitioners for improving decision making processes and achieving competitive advantage 560 pp.

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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a practical approach to designing and implementing a Knowledge Management (KM) Strategy. The book explains how to design KM strategy so as to align business goals with KM objectives. The book also presents an approach for implementing KM strategy so as to make it sustainable. It covers all basic KM concepts, components of KM and the steps that are required for designing a KM strategy. As a result, the book can be used by beginners as well as practitioners.Knowledge management is a discipline that promotes an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets. These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers. Knowledge is considered to be the learning that results from experience and is embedded within individuals. Sometimes the knowledge is gained through critical thinking, watching others, and observing results of others. These observations then form a pattern which is converted in a 'generic form' to knowledge. This implies that knowledge can be formed only after data (which is generated through experience or observation) is grouped into information and then this information pattern is made generic wisdom. However, dissemination and acceptance of this knowledge becomes a key factor in knowledge management. The knowledge pyramid represents the usual concept of knowledge transformations, where data is transformed into information, and information is transformed into knowledge. Many organizations have struggled to manage knowledge and translate it into business benefits. This book is an attempt to show them how it can be done.

Zustand: New. &Uumlber den AutorSiva Ganapathy Subramanian Manoharan is Associate Vice President (AVP) - Global Head of Data and Analytics, Searce Inc, United Kingdom. Rajalakshmi Subramaniam is the Founder.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

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Zustand: New. AI in Fashion Industry discusses recent developments in fashion forecasting, developing a framework of AI-based fashion forecasting and validates the framework with a qualitative case study of the world s first fashion intelligence company based in Bengal.

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