Verlag: Emerald Group Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Sprache: Englisch
Anbieter: Skoob-ebooks, Pontiac, QC, Kanada
EUR 37,76
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Very Good. Minor wear only. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides.; 174 X 36 X 246 millimeters; 350 pages; R0 s0.
EUR 58,02
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Lucky's Textbooks, Dallas, TX, USA
EUR 56,84
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Basi6 International, Irving, TX, USA
EUR 65,20
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Verlag: Springer International Publishing AG, Cham, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Sprache: Englisch
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Erstausgabe
EUR 69,79
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: new. Paperback. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Verlag: Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Sprache: Englisch
Anbieter: Basi6 International, Irving, TX, USA
EUR 71,98
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 64,91
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Verlag: Springer International Publishing AG, CH, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Sprache: Englisch
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 79,89
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. 1st ed. 2016. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 62,52
Währung umrechnenAnzahl: 10 verfügbar
In den WarenkorbPaperback. Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 64,89
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Books Puddle, New York, NY, USA
EUR 81,16
Währung umrechnenAnzahl: 4 verfügbar
In den WarenkorbZustand: New. pp. 132.
EUR 85,44
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. 322.
Verlag: Springer-Verlag New York Inc, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Sprache: Englisch
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 82,71
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 132 pages. 9.00x6.00x0.40 inches. In Stock.
EUR 88,09
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. 322 68:B&W 7 x 10 in or 254 x 178 mm Case Laminate on White w/Gloss Lam.
EUR 89,55
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. 322.
Verlag: Springer International Publishing, Springer International Publishing, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 58,84
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 122,16
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 112,69
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Like New. Like New. book.
EUR 143,35
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Verlag: Springer International Publishing AG, CH, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Sprache: Englisch
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
EUR 74,71
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. 1st ed. 2016. This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Verlag: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Sprache: Englisch
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 163,38
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Verlag: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Sprache: Englisch
Anbieter: Lucky's Textbooks, Dallas, TX, USA
EUR 162,20
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Verlag: Emerald Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Sprache: Englisch
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 160,41
Währung umrechnenAnzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 170,85
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Verlag: Emerald Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Sprache: Englisch
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 148,84
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. New copy - Usually dispatched within 4 working days. 1109.
Verlag: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Sprache: Englisch
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 161,48
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Verlag: Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Sprache: Englisch
Anbieter: Lucky's Textbooks, Dallas, TX, USA
EUR 176,87
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Verlag: Emerald Group Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Sprache: Englisch
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 174,43
Währung umrechnenAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. xvii + 548 Illus.
Verlag: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Sprache: Englisch
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 168,89
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 171,70
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.