Sprache: Englisch
Verlag: Cadogan Guides 01/07/1993, 1993
ISBN 10: 094775444X ISBN 13: 9780947754440
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Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 1837970998 ISBN 13: 9781837970995
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Erstausgabe
Paperback. Zustand: new. Paperback. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2016
ISBN 10: 1786350009 ISBN 13: 9781786350008
Anbieter: Basi6 International, Irving, TX, USA
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 59,68
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In den WarenkorbPaperback. Zustand: Brand New. 346 pages. 9.25x6.10x0.72 inches. In Stock.
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Zustand: New.
Sprache: Englisch
Verlag: H N H International Limited, 2024
ISBN 10: 1032445300 ISBN 13: 9781032445304
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 63,96
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Sprache: Englisch
Verlag: McDonald Institute for Archaeological Research, 2020
ISBN 10: 1902937988 ISBN 13: 9781902937984
Anbieter: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Vereinigtes Königreich
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In den WarenkorbZustand: Very Good. Knocks to edge of cover. Marks to textblock. Contents apears unread/like new.
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Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 1837974438 ISBN 13: 9781837974436
Anbieter: Devils in the Detail Ltd, Oxford, Vereinigtes Königreich
EUR 53,72
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In den WarenkorbZustand: New. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? NEW.
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Sprache: Englisch
Verlag: H N H International Limited, 2024
ISBN 10: 1032445300 ISBN 13: 9781032445304
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. 1st edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 183753165X ISBN 13: 9781837531653
Anbieter: GreatBookPrices, Columbia, MD, USA
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EUR 59,88
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In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 183753165X ISBN 13: 9781837531653
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Zustand: new.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 59,84
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Anbieter: GreatBookPrices, Columbia, MD, USA
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Anbieter: SKULIMA Wiss. Versandbuchhandlung, Westhofen, Deutschland
Zustand: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Understand Customer Needs and Deliver Value Through AI. Edited by Neha Zaidi, Mohit Maurya, Simon Grima & Pallavi Tyagi. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. VI,340 Seiten mit 63 Abb., broschiert (Apress 2024). Statt EUR 58,84. Gewicht: 526 g - Softcover/Taschenbuch.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2024
ISBN 10: 183753165X ISBN 13: 9781837531653
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Sprache: Englisch
Verlag: Emerald Publishing Limited, GB, 2024
ISBN 10: 183753165X ISBN 13: 9781837531653
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 81,49
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In den WarenkorbHardback. Zustand: New. The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.
Sprache: Englisch
Verlag: Emerald Publishing Limited, Bingley, 2024
ISBN 10: 183753165X ISBN 13: 9781837531653
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Hardcover. Zustand: new. Hardcover. The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome. Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: Emerald Publishing Limited, 2019
ISBN 10: 1789731682 ISBN 13: 9781789731682
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 76,88
Anzahl: 1 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.