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Verlag: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032488948 ISBN 13: 9781032488943
Sprache: Englisch
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In den WarenkorbPaperback. Zustand: New. Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
Zustand: New. Aaron C.T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE) in Australia, and Professor in the Institute for Sport Business at Loughborough University London, UK. Aaron wor.
Verlag: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032488948 ISBN 13: 9781032488943
Sprache: Englisch
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In den WarenkorbPaperback. Zustand: New. Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
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In den WarenkorbPaperback. Zustand: Brand New. 3rd edition. 408 pages. 9.69x6.88x0.79 inches. In Stock. This item is printed on demand.
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Aaron C.T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE) in Australia, and Professor in the Institute for Sport Business at Loughborough University London, UK. Aaron wor.