Anbieter: Orion Tech, Kingwood, TX, USA
hardcover. Zustand: Good.
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: AMACOM (edition Illustrated), 2017
ISBN 10: 0814438334 ISBN 13: 9780814438336
Anbieter: BooksRun, Philadelphia, PA, USA
Hardcover. Zustand: Very Good. Illustrated. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Eagle Eye Books, Decatur, GA, USA
Hardcover. Zustand: Used.
Paperback. Zustand: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Sprache: Englisch
Verlag: Pearson Education, Limited, 1997
ISBN 10: 0321014162 ISBN 13: 9780321014160
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 9,16
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: MusicMagpie, Stockport, Vereinigtes Königreich
EUR 9,30
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. 1760091963. 10/10/2025 10:26:03 AM.
Sprache: Englisch
Verlag: Addison Wesley Longman, Inc., 1998
ISBN 10: 0321001982 ISBN 13: 9780321001986
Anbieter: MERS Goodwill, Saint Louis, MO, USA
Zustand: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Sprache: Englisch
Verlag: Irwin Professional Publishing, 1995
ISBN 10: 1557385394 ISBN 13: 9781557385390
Anbieter: Ageless Pages, Cottonwood, AZ, USA
Hard Cover. Zustand: Very Good. Zustand des Schutzumschlags: Good. First page torn out. Clean text. DJ slight edgewear. To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace. This requires a thorough understanding of customers, competitors and the various forces that impact their markets, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The New Science of Marketing provides tools for assembling information needed for the strategic level of planning. With these tools managers will be better equipped to identify opportunities in the marketplace as well as design products to address them.
Anbieter: suffolkbooks, Center moriches, NY, USA
hardcover. Zustand: Very Good. Fast Shipping - Safe and Secure 7 days a week!
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: New. 2017. Hardcover. . . . . .
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2017. Hardcover. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Addison Wesley Longman, Inc., 1998
ISBN 10: 0321001982 ISBN 13: 9780321001986
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 126,57
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
EUR 182,17
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 220,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 217,83
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 234,07
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 240,26
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: Books Puddle, New York, NY, USA
Zustand: New.
EUR 229,34
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. InhaltsverzeichnisIntroduction Part I. Understanding Consumer Behavior: 1. The purchase funnel and litigation Laura O Laughlin and Catherine Tucker 2. Implications of the consumer journey to traditional consumer surveys for litigation .
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 302,28
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 500 pages. 9.00x6.00x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Cambridge University Press Jul 2023, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - 'This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied'--.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Sprache: Englisch
Verlag: Cambridge University Press, Cambridge, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Hardcover. Zustand: new. Hardcover. This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more. This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: Cambridge University Press, 2023
ISBN 10: 1108470017 ISBN 13: 9781108470018
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 209,59
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 500 pages. 9.00x6.00x1.00 inches. In Stock. This item is printed on demand.