Verlag: Springer Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: booksXpress, Bayonne, NJ, USA
Soft Cover. Zustand: new.
Verlag: Springer Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Springer Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Zustand: New.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Springer Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Verlag: Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 84 pages. German language. 8.26x5.82x0.32 inches. In Stock. This item is printed on demand.
Verlag: Springer Gabler 2019-03, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
PF. Zustand: New.
Verlag: Springer Gabler, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: New. Book is in NEW condition. 0.31.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.85.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Zustand: New.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Verlag: Südwestdeutscher Verlag Für Hochschulschriften Dez 2012, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasant store environment is created with lights, music, an attractive store layout, and friendly service personnel so that shopping has become fun, just like a visit to the movie theatre. The pleasant store atmosphere created seeks to enhance the consumers' experience and encourages purchases by uplifting consumer mood. Although retailers today expend a lot of resources to create a pleasant store environment, they know little about the overall effects on consumer affect and behaviour. The presented research studies consumers' affective reactions to naturally occurring shopping experiences in shopping centres, with the overall aim to investigate consumers' emotional and behavioural reactions. A hierarchical emotion descriptor model is developed and tested for an integrated understanding of consumers' reactions to shopping experiences. The book concludes with the discussion of managerial implications. 560 pp. Englisch.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: moluna, Greven, Deutschland
Zustand: New.
Verlag: Südwestdeutscher Verlag Für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasant store environment is created with lights, music, an attractive store layout, and friendly service personnel so that shopping has become fun, just like a visit to the movie theatre. The pleasant store atmosphere created seeks to enhance the consumers' experience and encourages purchases by uplifting consumer mood. Although retailers today expend a lot of resources to create a pleasant store environment, they know little about the overall effects on consumer affect and behaviour. The presented research studies consumers' affective reactions to naturally occurring shopping experiences in shopping centres, with the overall aim to investigate consumers' emotional and behavioural reactions. A hierarchical emotion descriptor model is developed and tested for an integrated understanding of consumers' reactions to shopping experiences. The book concludes with the discussion of managerial implications.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Zustand: new. Questo è un articolo print on demand.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: GreatBookPricesUK, Castle Donington, DERBY, Vereinigtes Königreich
Zustand: New.
Verlag: Woodhead Publishing Elsevier Science & Technology, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Englisch.
Verlag: Woodhead Pub Ltd, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 218 pages. 8.75x5.75x0.50 inches. In Stock.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: New. Book is in NEW condition. 1.85.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: GreatBookPricesUK, Castle Donington, DERBY, Vereinigtes Königreich
Zustand: As New. Unread book in perfect condition.
Verlag: Elsevier Science & Technology|Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: moluna, Greven, Deutschland
Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical bac.
Verlag: Elsevier Science & Technology, Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
Verlag: Woodhead Publishing, 2020
ISBN 10: 0128177926 ISBN 13: 9780128177921
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Verlag: Südwestdeutscher Verlag für Hochschulschriften, 2012
ISBN 10: 3838135326 ISBN 13: 9783838135328
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Paperback. Zustand: Like New. Like New. book.