Produktart
Zustand
Einband
Weitere Eigenschaften
Gratisversand
Land des Verkäufers
Verkäuferbewertung
Verlag: Har-Anand Publications
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. pp. 73.
Verlag: Har-Anand Publications
ISBN 10: 8124106320ISBN 13: 9788124106327
Anbieter: Books Puddle, New York, NY, USA
Buch
Zustand: New. pp. 79.
Verlag: Har-Anand Publications
ISBN 10: 8124106320ISBN 13: 9788124106327
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Buch
Zustand: New. pp. 79.
Verlag: Deep & Deep, New Delhi, 2005
ISBN 10: 8176294225ISBN 13: 9788176294225
Anbieter: Books in my Basket, New Delhi, Indien
Buch
Soft cover. Zustand: New. ISBN: 9788176294225, 272pp.
Verlag: Deep and Deep, 2018
ISBN 10: 8176294225ISBN 13: 9788176294225
Anbieter: Vedams eBooks (P) Ltd, New Delhi, Indien
Buch
Hardcover. Zustand: As New. Contents: Preface. Marketing terminology. 1. Marketing. 2. Marketing management. 3. Marketing information system and marketing research. 4. Consumer behaviour. 5. Forecasting marketing. 6. Market segmentation. 7. Marketing strategy. 8. Products. 9. Branding, packaging and labelling. 10. Pricing. 11. Distribution management and channels of distribution. 12. Promotion. 13. Advertising. 14. Sales management. 15. Quantitative methods applied in marketing. 16. Marketing policy. 17. International marketing and globalisation. 18. Internet marketing and e-business. 19. Marketing environment. 20. Marketing, society and the law. Select bibliography. Index. "Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management (PDM), selling, pricing, etc. "The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking 249 pp.
Verlag: Deep & Deep Publications,India, 2003
ISBN 10: 8176294225ISBN 13: 9788176294225
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Buch
Hardcover. Zustand: Like New. Like New. book.