Verlag: E.I. du Pont de Nemours & Company, ca. 1935]., [Wilmington, DE:, 1935
Anbieter: Zephyr Used & Rare Books, Vancouver, WA, USA
Colour tin litho advertising display (12 x 14 in.). Colour printed in red, white & blue colours for the text, and colours of the sign. With 7 wood moulding samples, painted in tan, light blue, buff, lettuce green, ivory, green, and gray each 1.5 x 9.25 in. in size, and mounted with a lip vertically side-by-side on the sign, with small hole at upper fore-edge of sign to hang with hook, as well as a folding wire easel stand held with brackets riveted to the back of the sign (minor soiling & very minor rust to upper edge of sign, some minor wear, & rubbing, very minor scuffing to the finish on a couple paint sample pieces), still a very good exemplar. This scarce counter display advertising sign offers an invaluable guide for the colour schemes of Du Pont interior gloss paints for painting kitchens, kitchen cabinets, doors, bathrooms, trims, and furniture for American homes in the 1930s. Du Pont had begun producing paints & lacquers in the early 20th century after purchasing the International Smokeless Powder and Solvents Company. The DuPont Redpath Labs in New Jersey were the chemists who invented the use of pyroxylin lacquers which were quick drying and durable in the 1920s and quickly became the standard in the automobile industry. However, the quick-drying time proved difficult in house painting because of the inability to brush them out, so by the mid-1930s they had formulated paints with an oil-modified alkyd resin which allowed for durability and longer drying times, as well as a superior gloss finish as seen in this display sign. No copies located in Worldcat; See: Standeven, House Paints, 1900-1960, History and Use, pp. 7-10; DuPont Company Museum Collection, Hagley Museum & Library, Wilmington, DE.