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paperback. Zustand: New. Paperback. Pub Date: 2020-04-01 Pages: 298 Language: English Publisher: China Renmin University Press International Marketing (sixteenth edition) is divided into 10 chapters: Chapter 1. marketing to consumers. companies and social values; Chapter 2. to evaluate marketing opportunities in a changing market environment; Chapter 3. marketing strategy and market segmentation .

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paperback. Zustand: New. Paperback. Pub Date :2014-05-01 Pages: 344 Language: Chinese Publisher: China Renmin University Press' New Horizons Business English textbook series: International Marketing (Thirteenth Edition) is divided into 11 chapters: Chapter 1 Zhang. marketing value for consumers. companies and the community; Chapter 2. marketing. strategic planning; Chapter 3. the marketing strategy and market segmentation and positioning; Chapter 4. the final consumer and purchasing behavior; Chapter 5. the organizat.

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