ISBN: 9780030103520 - advertising, promotion, and supplemental aspects of integrated marketing communications (the dryden press series in marketing) (10 Ergebnisse)

Hardcover. Zustand: Very Good. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

hardcover. Zustand: Good. The cover may have stickers or sticker residue on it. The cover shows normal wear. There is light highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.…

Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

hardcover. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: Very Good. : Este libro, ahora disponible en un atractivo texto a cuatro colores, integra completamente todos los aspectos de la comunicación de marketing. Ofrece un tratamiento más completo de la promoción de ventas, las comunicaciones en el punto de compra y la selección de medios publicitarios que cualquier otro texto en el mercado. Desde el primer capítulo, esta edición adopta una perspectiva de comunicación de marketing integrada (IMC) más amplia que en ediciones anteriores y también introduce una perspectiva de 'construcción del valor de marca' que se utiliza a lo largo de los capítulos siguientes. EAN: 9780030103520 Tipo: Libros Categoría: Negocios y Economía Título: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications Autor: Terence A. Shimp| M.Wayne Delozier Editorial: South-Western Idioma: en Páginas: 629 Formato: tapa dura.…

Hardcover. Zustand: Very Good. No Jacket. Fourth edition. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.…

Hardcover. Zustand: Very good. No Jacket. Fourth edition. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.…