Isbn: 9780133727494 - handbook of consumer behavior (4 Ergebnisse)

Hardcover. Zustand: Very Good. Edition Unstated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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Hardcover. Zustand: Fair. Unbekannte Unterschrift / Widmung / Aufkleber; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.…

hardcover. Zustand: As New.