Isbn: 9780195158694 - response: the complete guide to profitable direct marketing (29 Ergebnisse)

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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Copyright 2002. 360 pp. Solidly bound copy and dj with moderate external wear, crisp pages and clean text. Mary Belibasakis (Jacket Design) (illustrator).

Hardcover. Zustand: New. Dust Jacket Included. New, unread hrdbk w/ jacket; crisp, clean. Revised and expanded edition.

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Hardback. Zustand: New. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques. …

Zustand: New. Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers. Num Pages: 384 pages, 40 halftones & 20 line illus. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 166 x 27. Weight in Grams: 694. . 2002. Rev ed. Hardback. . . . .…

Zustand: New. In English.

Zustand: New.

Zustand: New. Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers. Num Pages: 384 pages, 40 halftones & 20 line illus. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 166 x 27. Weight in Grams: 694. . 2002. Rev ed. Hardback. . . . . Books ship from the US and Ireland.…

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hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Hardback. Zustand: New. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques. …

Zustand: new. Questo è un articolo print on demand.

HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Zustand: New. Print on Demand pp. 384 58 Illus.

Zustand: New. Print on Demand pp. 384.

Zustand: New. PRINT ON DEMAND pp. 384.

Hardcover. Zustand: new. Hardcover. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition ofResponse offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting,forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more.With scores of up-to-dateexamples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be theauthoritative source for Direct Marketing strategies and techniques. This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Zustand: Neu. Response | The Complete Guide to Profitable Direct Marketing | Lois K. Geller (u. a.) | Buch | Gebunden | Englisch | 2002 | Oxford University Press | EAN 9780195158694 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…