9780199569458 - the oxford handbook of strategic sales and sales management (oxford handbooks) von le meunier-fitzhugh, kenneth; craven, david w.; piercy, nigel f. (30 Ergebnisse)

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Oxford Handbook of Strategic Sales and Sales Management
Cravens, David W. (EDT); Le Meunier-fitzhugh, Kenneth (EDT); Piercy, Nigel F. (EDT)
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Zustand: Used. pp. 660 Index.

Oxford Handbook of Strategic Sales and Sales Management
Cravens, David W. (EDT); Le Meunier-fitzhugh, Kenneth (EDT); Piercy, Nigel F. (EDT)
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Zustand: Used. pp. 660 Figures, Illus.

The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)
Kenneth Le Meunier-Fitzhugh, David W. Craven, Nigel F. Piercy
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Zustand: Used. pp. 660.

Oxford Handbook of Strategic Sales and Sales Management
Cravens, David W. (EDT); Le Meunier-fitzhugh, Kenneth (EDT); Piercy, Nigel F. (EDT)
- Hardcover
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Zustand: New. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. Editor(s): Cravens, David W.; Meu…nier-FitzHugh, Kenneth Le; Piercy, Nigel F. Series: Oxford Handbooks. Num Pages: 664 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 257 x 183 x 42. Weight in Grams: 1282. . 2011. Illustrated. hardcover. . . . .

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Oxford Handbook of Strategic Sales and Sales Management
Cravens, David W. (EDT); Le Meunier-fitzhugh, Kenneth (EDT); Piercy, Nigel F. (EDT)
- Hardcover
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Buch. Zustand: Neu. The Oxford Handbook of Strategic Sales and Sales Management | Kenneth Le Meunier-Fitzhugh (u. a.) | Buch | Gebunden | Englisch | 2011 | OUP UK | EAN 9780199569458 | Verantwortliche Person für die EU: Deutsche Bibelgesellschaft, Postfach:81 03 40, 70567 Stuttgart, vertrieb[at]dbg[dot]de | Anbieter: preigu.

- Hardcover
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Zustand: New. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. Editor(s): Cravens, David W.; Meu…nier-FitzHugh, Kenneth Le; Piercy, Nigel F. Series: Oxford Handbooks. Num Pages: 664 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 257 x 183 x 42. Weight in Grams: 1282. . 2011. Illustrated. hardcover. . . . . Books ship from the US and Ireland.

- Hardcover
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- Hardcover
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Buch. Zustand: Neu. Neuware -The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand v…alue, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

- Hardcover
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Hardback. Zustand: New. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value,… strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

- Hardcover
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Buch. Zustand: Neu. Neuware - The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand…value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

- Hardcover
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Hardback. Zustand: New. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value,… strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Cravens, D: Oxford Handbook of Strategic Sales
Cravens, David W.|Le Meunier-FitzHugh, Kenneth|Piercy, Nigel F.
- Hardcover
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and t…hose taking professional qualification.

- Hardcover
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- Hardcover
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Hardcover. Zustand: new. Hardcover. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering…brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing.Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires astrategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategicpositioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights howsales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

- Hardcover
- Print-on-Demand
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EUR 259,20
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Hardcover. Zustand: new. Hardcover. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering…brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing.Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires astrategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed.The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategicpositioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights howsales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

- Hardcover
- Print-on-Demand
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EUR 238,68
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Hardcover. Zustand: new. Hardcover. The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering…brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing.Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires astrategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed.The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategicpositioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights howsales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

The Oxford Handbook of Strategic Sales and Sales Management
Le Meunier-fitzhugh, Kenneth/ Craven, David W./ Piercy, Nigel F.
- Hardcover
- Print-on-Demand
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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EUR 348,56
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Hardcover. Zustand: Brand New. 1st edition. 624 pages. 9.84x6.93x1.73 inches. In Stock. This item is printed on demand.