ISBN: 9780230301641 - competitive strategies: managing the present, imagining the future (bocconi on management) (12 Ergebnisse)

Zustand: New.

Zustand: New. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454. . 2012. 2013th Edition. hardcover. . . . . …

Zustand: New. pp. 288.

Hardcover. Zustand: Brand New. 272 pages. 8.75x5.75x1.00 inches. In Stock.

Zustand: New. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454. . 2012. 2013th Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Zustand: As New. Unread book in perfect condition.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. 272 pp. Englisch.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing an.…

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position.…

Zustand: New. Print on Demand pp. 288 106 Figures.

Zustand: New. PRINT ON DEMAND pp. 288.