Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Better World Books, Mishawaka, IN, USA
Erstausgabe
Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: One Planet Books, Columbia, MO, USA
Erstausgabe
hardcover. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Erstausgabe
EUR 8,88
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: Book Dispensary, Concord, ON, Kanada
Erstausgabe
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Good. 1st Edition. VERY GOOD hardcover in GOOD dust jacket, no marks in text. Book.
Anbieter: Textbooks_Source, Columbia, MO, USA
Erstausgabe
hardcover. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: Lakeside Books, Benton Harbor, MI, USA
Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Zustand: New. Satisfaction Guaranteed or your money back.
Anbieter: California Books, Miami, FL, USA
Zustand: New.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 56,06
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In English.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 56,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
hardcover. Zustand: New. In shrink wrap. Looks like an interesting title!
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
EUR 63,89
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444. . 2013. 2013 ed. Hardcover. . . . .
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 61,20
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444. . 2013. 2013 ed. Hardcover. . . . . Books ship from the US and Ireland.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 74,81
Anzahl: 5 verfügbar
In den WarenkorbZustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 63,60
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Sprache: Englisch
Verlag: Palgrave Macmillan US Mrz 2013, 2013
ISBN 10: 023034173X ISBN 13: 9780230341739
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound that eating it makes, and the appearance of its packaging can all influence our perception of the potato chip itself. As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature.Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer's senses What changes can be made to the product itself Dr. Krishna helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses. 200 pp. Englisch.
Anbieter: moluna, Greven, Deutschland
EUR 66,44
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, USA having previously served as a faculty member at Columbia University, New York University, and the National University of Sing.
Sprache: Englisch
Verlag: Palgrave Macmillan Mär 2013, 2013
ISBN 10: 023034173X ISBN 13: 9780230341739
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound that eating it makes, and the appearance of its packaging can all influence our perception of the potato chip itself. As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature.Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer's senses What changes can be made to the product itself Dr. Krishna helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses.