9780243137787 - sunkist growers, inc: a california adventure in agricultural cooperation (classic reprint) von w. rust, irwin (3 Ergebnisse)
- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Weitere Bilder- Softcover
- Print-on-Demand
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Paperback. Zustand: New. Print on Demand. This book delves into the remarkable history and unique structure of Sunkist Growers, Inc., a pioneering agricultural cooperative that revolutionized the citrus industry. Tracing its origins back to the challenges faced by California citrus growers in the late 19th century, the author ex…plores the economic need that led to the formation of cooperative marketing agencies. Through meticulous research, the book unveils the early struggles and triumphs of Sunkist, highlighting key milestones such as the adoption of standardized grading and the iconic Sunkist trademark. Readers will gain a comprehensive understanding of Sunkist's federated organization, from the local packing units to the district exchanges and the central marketing structure. The book examines the intricate relationships between these entities, shedding light on the cooperative's democratic principles and innovative financing mechanisms. By exploring Sunkist's distinctive features, including its emphasis on membership relations, pooling methods, and unwavering commitment to research, the author illuminates the factors that have contributed to its enduring success. Ultimately, this book offers valuable insights into the power of cooperation in overcoming adversity and achieving economic prosperity for farmers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
