9780313361876 - selling the dream pb: why advertising is good business von hood, john m. (13 Ergebnisse)
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Zustand: New. A colorful history of advertising that makes the case for its necessity in a free-market society. Num Pages: 272 pages, black & white illustrations. BIC Classification: GB; KJS; KJZ. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 14. Weight in Grams: 369. . 2005. Paperback. . . . .
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Zustand: New. A colorful history of advertising that makes the case for its necessity in a free-market society. Num Pages: 272 pages, black & white illustrations. BIC Classification: GB; KJS; KJZ. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 14. Weight in Grams: 369. . 2005. Paperback. . . . . Books ship from…the US and Ireland.
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Paperback. Zustand: new. Paperback. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best.…In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture. A colorful history of advertising that makes the case for its necessity in a free-market society. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Zustand: new. Paperback. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best.…In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture. A colorful history of advertising that makes the case for its necessity in a free-market society. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorJohn M. HoodInhaltsverzeichnisPrefaceIntroductionThe Birth of Advertising and Commercial CultureA Carnival of Conspicuous ConsumptionBroadcasting Revolution, Advertising Evol.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads Telemarketers Jingles Junk mail It is popular to view these commercial activities as inherently wasteful or manipulative…, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
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Taschenbuch. Zustand: Neu. Selling the Dream | Why Advertising Is Good Business | John Hood | Taschenbuch | Kartoniert / Broschiert | Englisch | 2000 | Praeger | EAN 9780313361876 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
