ISBN: 9780324321432 - advertising, promotion, and other aspects of integrated marketing communications (6 Ergebnisse)

hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Zustand: Very Good. First couple pages are creased and worn. Otherwise like new, very good condition. Cover still very glossy.

Hardcover. Zustand: Good. Seventh Edition. Seventh Edition. A comprehensive and market-leading textbook on integrated marketing communications (IMC) by Terence A. Shimp of the University of South Carolina. This edition provides thorough coverage of all aspects of marketing communication, including advertising, sales promotion, branding strategies, point-of-purchase communications, marketing-oriented public relations, word-of-mouth buzz creation, and event and cause-oriented sponsorships. The text integrates academic theories with practical applications through real-company examples and case studies. Features include expanded coverage of IMC fundamentals, brand equity enhancement, behavioral influence, and marcom accountability. Ideal for undergraduate and graduate courses in marketing communications and related business disciplines. Hardcover in Good condition.…

Hardcover. Zustand: Very Good. 7th Edition. The text has some highlighting, the cover is in nice condition. Has marks on exterior of pages, otherwise Binding is very good. Looks very nice. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1561002005. …

Hardcover. Zustand: Very Good. 7th Edition. The text appears clean, the cover has a small scratch on the front and a remainder mark on the outer page edges. A Very nice book ! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0324321430. ISBN/EAN: 9780324321432. Pictures of this item not already displayed here available upon request. Inventory No: 1560791061. …

Hardcover. Zustand: Brand New. 7th edition. 629 pages. 10.75x8.50x1.00 inches. In Stock.