Isbn: 9780357983973 - advertising, promotion, and other aspects of integrated marketing communications (14 Ergebnisse)

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Paperback. Zustand: new. Paperback. Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Zustand: New.

Zustand: As New. Unread book in perfect condition.

paperback. Zustand: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

paperback. Zustand: New. 11th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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Paperback. Zustand: new. Paperback. Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Zustand: New. 2024. 11th Edition. paperback. . . . . .

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Paperback. Zustand: Brand New. 11 ed edition. 720 pages. 8.50x1.10x10.90 inches. In Stock.

Zustand: New. 2024. 11th Edition. paperback. . . . . . Books ship from the US and Ireland.