ISBN: 9780367706593 - digital marketing: a practical approach (33 Ergebnisse)

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Paperback. Zustand: new. Paperback. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Googles development of the zero clickOnline ad fraudUpdated online resources available via the authors own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Zustand: New. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals' privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Google's development of the 'zero click'Online ad fraudUpdated online resources available via the author's own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.…

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Zustand: New. 2022. 4th Edition. Paperback. . . . . .

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Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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Paperback. Zustand: Brand New. 4th edition. 384 pages. 9.68x6.87x1.26 inches. In Stock.

Kartoniert / Broschiert. Zustand: New. With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call digital marketing as practitioner, trainer, researcher, teacher, writer and consultant since 1996.- Provides a step-by-.

Taschenbuch. Zustand: Neu. Digital Marketing | A Practical Approach | Alan Charlesworth | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9780367706593 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Paperback. Zustand: new. Paperback. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Googles development of the zero clickOnline ad fraudUpdated online resources available via the authors own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Zustand: New. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals' privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Google's development of the 'zero click'Online ad fraudUpdated online resources available via the author's own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.…

Paperback. Zustand: Brand New. 4th edition. 384 pages. 9.68x6.87x1.26 inches. In Stock. This item is printed on demand.