Isbn: 9780415416696 - marketing discourse: a critical perspective (routledge interpretive marketing research) (24 Ergebnisse)

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: Fair. Volume 7. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415416696.…

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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.…

Hardcover. Zustand: gut. Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) In englischer Sprache. pages.

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Zustand: New. pp. 208 1st Edition.

Zustand: New. pp. 208.

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Zustand: New. Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. Series: Routledge Interpretive Marketing Research. Num Pages: 208 pages, 1 black & white illustrations, 1 black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 178 x 222 x 17. Weight in Grams: 453. . 2007. 1st Edition. hardcover. . . . .…

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Zustand: New. In English.

Zustand: New. Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. Series: Routledge Interpretive Marketing Research. Num Pages: 208 pages, 1 black & white illustrations, 1 black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 178 x 222 x 17. Weight in Grams: 453. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock.

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Hardcover. Zustand: Near Fine. First Edition. 190 pages in excellent condition. Black/green glossy boards with white titles. Extremely light wear. NEAR FINE. Book.

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Zustand: New. pp. 208 This item is printed on demand.

HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.