ISBN: 9780415526593 - applied public relations: cases in stakeholder management (routledge communication series) (28 Ergebnisse)

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Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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Paperback. Zustand: Brand New. 3rd revised edition. 304 pages. 8.75x5.75x0.50 inches. In Stock.

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Zustand: New. Series: Routledge Communication Series. Num Pages: 270 pages, 10 black & white illustrations, 10 black & white halftones. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 230 x 153 x 23. Weight in Grams: 400. . 2015. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland. …

Zustand: New. Series: Routledge Communication Series. Num Pages: 270 pages, 10 black & white illustrations, 10 black & white halftones. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 230 x 153 x 23. Weight in Grams: 400. . 2015. 3rd Edition. Paperback. . . . . …

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of curr.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.This Third Edition features:25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New 'Professional Insights' commentaries where practitioners respond to a set of questions relating to their workIncreased emphasis on ethics and social responsibilityFully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students. …