Isbn: 9780470673096 - advertising and society: an introduction (35 Ergebnisse)

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Zustand: New. pp. 312.

Zustand: New. pp. 312 Index 2nd Edition.

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Zustand: New.

Paperback. Zustand: New. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypesExamines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presentedLends substantial clarity to the subject, uniquely balancing criticism and practice within one textIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion.…

Zustand: New. pp. 312.

Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

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Zustand: New.

Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Paperback. Zustand: new. Paperback. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypesExamines the impact of advertising through its distinctive point/counterpoint format designed to spark discussion and help students understand the complexities of the issues being presentedLends substantial clarity to the subject, uniquely balancing criticism and practice within one textIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: New.

Zustand: New. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Editor(s): Pardun, Carol J. Num Pages: 310 pages, Illustrations. BIC Classification: JFDV. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 15. Weight in Grams: 484. . 2013. 2nd Edition. Paperback. . . . .…

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New. In English.

Zustand: New. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Editor(s): Pardun, Carol J. Num Pages: 310 pages, Illustrations. BIC Classification: JFDV. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 15. Weight in Grams: 484. . 2013. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 2nd edition. 288 pages. 9.02x5.98x0.75 inches. In Stock.

Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…

Zustand: New. I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, t.