Isbn: 9780470820575 - the 360 degree brand in asia: creating more effective marketing communications: the new mantra for strategic marketing communications (7 Ergebnisse)

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

hardcover. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

Hardcover with dust jacket. Zustand: Very Good. The 360 Degree Brand in Asia ; Creating More Effective Marketing Communications - Blair, Mark & Armstrong, Richard & Murphy, Mike *** [EN] Categories: English Books; Self-Help & Motivation | Condition: very good | Binding: Hardcover with dust jacket *** [DE] Kategorien: Englische Bücher; Motivationsliteratur | Zustand: sehr gut | Einband: Gebundene Ausgabe mit Schutzumschlag *** [CZ] Kategorie: Anglicke knihy; Motivacni literatura | Stav: velmi dobry | Vazba: puvodni, pevna s prebalem.…

hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Brossura. Zustand: fine. English Text.West Sussex, 2003; paperback, pp. 250. A professional's guide to forecasting budget allocations and planning brand marketing campaigns 360° marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360° Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestlé, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific. Libro.…