ISBN: 9780471141891 - the pdma handbook of new product development (15 Ergebnisse)

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Zustand: Gut. 636 S., Ill. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 1240 16,5 x 3,5 x 24,5 cm, Hardcover.

Hardcover. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder, Book-Club, or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin, George A. Castellion, and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA . This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book. Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice. First Edition; First Printing indicated.…

Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 636 pp. Solidly bound copy and dj with minimal external wear, crisp pages and clean text. Over-sized and/or over weight book; may require additional postage. Please note that large and/or heavy items may incur extra shipping charge for both domestic and/or international shipments. Keithley & Associates, Inc. (Jacket Design) (illustrator).…