ISBN: 9780471486640 - project marketing: beyond competitive bidding (20 Ergebnisse)

Zustand: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Zustand: New. pp. x + 223.

Zustand: New.

Zustand: New. pp. x + 223 Illus.

Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. pp. x + 223.

Zustand: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: As New. Unread book in perfect condition.

Zustand: new.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing. Num Pages: 236 pages, Ill. BIC Classification: KJMP; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 169 x 15. Weight in Grams: 422. . 2002. 1st Edition. Paperback. . . . .…

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New. In English.

Paperback. Zustand: Brand New. 223 pages. 9.25x6.75x0.50 inches. In Stock.

Zustand: New. Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing. Num Pages: 236 pages, Ill. BIC Classification: KJMP; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 169 x 15. Weight in Grams: 422. . 2002. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Kartoniert / Broschiert. Zustand: New. BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.ROBERT SALLE is Professor of Marketing and .

Taschenbuch. Zustand: Neu. Neuware - Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.FEATURES\* The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.\* The book provides models and methods that are necessary to develop a constructive approach to project marketing.\* It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.…