Softcover. Zustand: Fair. No Jacket. A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists. Former library book. Shows more than the usual amount of shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library.
Paperback. Zustand: Good. COVER HAS CORNER CREASE AND SHELF WEAR. 246 PAGE TEXT HAS LIGHT WEAR. BUSINESS. 7'' X 10''. WE USE BUBBLE MAILERS.
Paperback. Zustand: new. New Copy. Customer Service Guaranteed.