Isbn: 9780495411178 - copywriting for the electronic media: a practical guide (14 Ergebnisse)

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Paperback. Zustand: new. Paperback. COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on 'Getting the First Job' reveals what you should expect in entry-level copywriting positions. Prepares you to write effective copy for various types of electronic media, with an emphasis on commercial writing. This work features a brief grammar review that illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. It also includes a chapter on 'Getting the First Job'. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Zustand: new. Paperback. COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on 'Getting the First Job' reveals what you should expect in entry-level copywriting positions. Prepares you to write effective copy for various types of electronic media, with an emphasis on commercial writing. This work features a brief grammar review that illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. It also includes a chapter on 'Getting the First Job'. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…