Isbn: 9780521840538 - the profit impact of marketing strategy project: retrospect and prospects (20 Ergebnisse)

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Zustand: New. The contribution of the PIMS project explored in the context of developments in business. Editor(s): Farris, Paul W.; Moore, Michael J. Num Pages: 326 pages, 47 tables 12 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 26. Weight in Grams: 650. . 2004. Illustrated. hardcover. . . . .…

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 326 | Sprache: Englisch | Produktart: Bücher | The contribution of the PIMS project explored in the context of developments in business.

Zustand: New. The contribution of the PIMS project explored in the context of developments in business. Editor(s): Farris, Paul W.; Moore, Michael J. Num Pages: 326 pages, 47 tables 12 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 26. Weight in Grams: 650. . 2004. Illustrated. hardcover. . . . . Books ship from the US and Ireland.…

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Hardcover. Zustand: new. Hardcover. New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering new practical knowledge about business innovation and changes, this book not only explores new ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this timely volume will broadly appeal. The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, e.…

Zustand: New. Print on Demand pp. xvii + 307.

Zustand: New. PRINT ON DEMAND pp. xvii + 307.

Buch. Zustand: Neu. The Profit Impact of Marketing Strategy Project | Paul W. Farris (u. a.) | Buch | Gebunden | Englisch | 2015 | Cambridge University Press | EAN 9780521840538 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …