ISBN: 9780664265441 - preaching and the thirty-second commercial: lessons from advertising from the pulpit: lessons from advertising for the pulpit (22 Ergebnisse)

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Paperback. Zustand: New. At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention-and keep it.Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.Examples of these lessons include. Sharpening one's analysis to understand the congregation better. Encoding a message so that listeners can decode it for their individual lives. Understanding how the form of the sermon leads to greater or lesser effectiveness. Building the sermon around imagery and narrative.…

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Paperback. Zustand: New. At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention-and keep it.Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.Examples of these lessons include. Sharpening one's analysis to understand the congregation better. Encoding a message so that listeners can decode it for their individual lives. Understanding how the form of the sermon leads to greater or lesser effectiveness. Building the sermon around imagery and narrative.…

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention-and keep it. Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.Examples of these lessons include:¿ Sharpening one's analysis to understand the congregation better¿ Encoding a message so that listeners can decode it for their individual lives¿ Understanding how the form of the sermon leads to greater or lesser effectiveness¿ Building the sermon around imagery and narrative.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Believing that preaching can benefit from advertising s laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers ca.…

Taschenbuch. Zustand: Neu. Preaching and the Thirty-Second Commercial | O. Wesley Allen | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Westminster John Knox Press | EAN 9780664265441 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…