ISBN: 9780749442835 - the new strategic brand management: creating and sustaining brand equity long term (10 Ergebnisse)

Paperback. Zustand: Very Good. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Zustand: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

paperback. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. : Esta obra de Jean-Noël Kapferer es considerada una de las referencias definitivas sobre la gestión de marcas a nivel mundial. El libro aborda de manera integral el concepto y la práctica del branding, proporcionando un análisis profundo sobre cómo crear y mantener el valor de marca (brand equity) a largo plazo en mercados globales y competitivos.La edición revisada incluye nuevos capítulos sobre la construcción de marcas y negocios, los desafíos del crecimiento en mercados maduros y la gestión de marcas minoristas. Con ejemplos actualizados y estudios de caso internacionales, es una herramienta esencial para profesionales del marketing y gestores de marca que buscan comprender las nuevas reglas del mercado y aplicarlas con éxito. EAN: 9780749442835 Tipo: Libros Categoría: Negocios y Economía Título: The New Strategic Brand Management Autor: Jean-Noël Kapferer Editorial: Kogan Page Business Books Idioma: en Páginas: 720 Formato: tapa blanda.…

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.