Isbn: 9780749474010 - practical text analytics: interpreting text and unstructured data for business intelligence (marketing science) (31 Ergebnisse)

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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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Paperback. Zustand: New. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions.…

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Paperback or Softback. Zustand: New. Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence. Book.

Zustand: new.

Zustand: New. pp. 240.

Zustand: New. pp. 240.

Zustand: New. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418. . 2015. 1st Edition. Paperback. . . . .…

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Zustand: New. In English.

Zustand: New. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 240 pages. 9.00x6.50x0.50 inches. In Stock.

Paperback. Zustand: New. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions.…

Paperback. Zustand: Brand New. 240 pages. 9.00x6.50x0.50 inches. In Stock. This item is printed on demand.

Zustand: New. PRINT ON DEMAND pp. 240.

Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 429.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples. Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.…

Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.&Uumlber den AutorrnrnSteven Struhl is Principal at Con.…