Verlag: Butterworth-Heinemann, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Open Books, Chicago, IL, USA
Paperback. Zustand: Acceptable. Contains some, or all, of the following: highlights, notes, and underlining. Light edge wear Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Verlag: Butterworth-Heinemann, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Verlag: Taylor & Francis Ltd, United Kingdom, Oxford, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: One Planet Books, Columbia, MO, USA
paperback. Zustand: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Verlag: -, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Paperback. Zustand: Very Good. Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Irish Booksellers, Portland, ME, USA
Zustand: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Solr Books, Skokie, IL, USA
Zustand: VeryGood.
Verlag: - -, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, USA
Softcover. Zustand: Good. While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who\'s Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:Building successful brandsStrategy developmentThe analysis and interpretation of qualitative researchCreative briefingMedia strategyAND NEW IN THIS EDITION:Managing relationshipsEvaluating advertisingLoyaltyShareholder valueTotal communication strategyCombining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry\'s most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA\'s Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Verlag: Taylor & Francis Group, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Taylor & Francis Group, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: A Butterworth-Heinemann Title, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Brit Books, Milton Keynes, Vereinigtes Königreich
Paperback. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Verlag: Butterworth-Heinemann, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition.
Verlag: Butterworth-Heinemann, 2000
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.29.
Verlag: Elsevier, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 326 2nd Edition.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Textbooks_Source, Columbia, MO, USA
paperback. Zustand: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Verlag: Elsevier, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. pp. 326 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.
Verlag: Elsevier, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New.
Verlag: SP TAYLOR & FRANCIS, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: UK BOOKS STORE, London, LONDO, Vereinigtes Königreich
Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Basi6 International, Irving, TX, USA
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Verlag: SP TAYLOR & FRANCIS, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Universal Store, Princeton Junction, NJ, USA
Zustand: New. Brand New! . "This is an International Edition." Book is In New condition and ship within One Working Day Tracking Number Provided by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 8-14 Working day Delivery. Ship from India & United States.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Verlag: Saint Louis, Missouri, U.S.A.: Butterworth-Heinemann, 2003
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Chapter 1, Johannesburg, GAU, Südafrika
Soft cover. Zustand: Good. 2nd Edition. The wraps are rubbed and marked.A bit stained.Tightly bound.[R.K]. Our orders are shipped using tracked courier delivery services.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Books Unplugged, Amherst, NY, USA
Zustand: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.29.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: New. Book is in NEW condition. 1.29.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: GreatBookPricesUK, Castle Donington, DERBY, Vereinigtes Königreich
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Verlag: Routledge, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Zustand: New.
Verlag: Taylor & Francis Ltd, 1999
ISBN 10: 0750644796 ISBN 13: 9780750644792
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.