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9780765640901 - Advertising Media Planning: A Brand Management Approach von Kelley, Larry (24 Ergebnisse)
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Advertising Media Planning: A Brand Management Approach
Anbieter: Gulf Coast Books, Cypress, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good.
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Advertising Media Planning: A Brand Management Approach
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Paperback. Zustand: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Advertising Media Planning: A Brand Management Approach
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Media Planning: A Brand Management Approach
Anbieter: One Planet Books, Columbia, MO, USA
Verkäuferbewertung 4 von 5 Sternen
paperback. Zustand: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Advertising Media Planning: A Brand Management Approach
Verlag: Routledge
ISBN 10: 0765640902 ISBN 13: 9780765640901
Anbieter: FirstClassBooks, Little Rock, AR, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used books cannot guarantee unused access codes or working CD's!
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Advertising Media Planning A Brand Based Approach
Anbieter: Chamblin Bookmine, Jacksonville, FL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback, 8vo. Zustand: Very Good. Fourth Edition. 351ppg NO highlighting or underling. No supplementary materials included. Exterior is clean aside from old seller's sticker on back. Interior is clean and bright.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 15,35
EUR 15,76 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 15,35
EUR 15,76 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780765640901.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 20,15
EUR 14,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 4th edition. 384 pages. 8.98x6.18x0.79 inches. In Stock.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Textbooks_Source, Columbia, MO, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Advertising Media Planning : A Brand Management Approach
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Advertising Media Planning
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 73,32
EUR 7,53 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 356.
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Advertising Media Planning (Paperback)
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2015
ISBN 10: 0765640902 ISBN 13: 9780765640901
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Advertising Media Planning : A Brand Management Approach
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Advertising Media Planning : A Brand Management Approach
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 79,77
EUR 17,38 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: New.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Mooney's bookstore, Den Helder, Niederlande
Verkäuferbewertung 4 von 5 Sternen
Zustand: Very good.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. . 2015. 4th Edition. Paperback. . . . .
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Advertising Media Planning : A Brand Management Approach
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 91,80
EUR 17,38 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Advertising Media Planning: A Brand Management Approach
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. . 2015. 4th Edition. Paperback. . . . . Books ship from the US and Ireland.
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Advertising Media Planning (Paperback)
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2015
ISBN 10: 0765640902 ISBN 13: 9780765640901
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
