Isbn: 9780789020321 - internet applications in euromarketing (journal of euromarketing, volume 11, number 2, 2001) (16 Ergebnisse)

hardcover. Zustand: Very Good. Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

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Zustand: New. pp. 114 1st Edition.

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Zustand: New. pp. 114.

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Gebunden. Zustand: New. Erdener Kaynak, Lynn R. KahleExplore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit t.

Buch. Zustand: Neu. Neuware - Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with traditional media, looks at ways to make banner ads pay off, highlights techniques for reaching older consumers via the Internet, shows how to take advantage of online word-of-mouth advertising, and more! The handy charts and tables in this well-referenced book make important points of information easy to access and understand. Internet Applications in Euromarketing looks in-depth at what works and what doesn t, addressing the questions on marketers minds (and some that many haven t thought of yet), including: - Where is a company s marketing money best spent what are the media effects for Internet exposure vs. television and print - Is it useful to mention a price, a rebate, or a gift to encourage the Internet user to move from the banner s host site to the brand s site - What are the Internet habits and preferences of seniors, and what are the best ways to reach them - Are banner ads that are disguised as messages from the user s operating system more effective than those that simply appear as advertising - How can we generate word-of-mouth Internet communication via e-mail, newsgroups, bulletin boards, chat rooms, etc. and establish credibility - What are the advantages of online discussions over traditional focus groups.…

Zustand: New. pp. 114 This item is printed on demand.