9780792378136 - building models for marketing decisions (international series in quantitative marketing, 9, band 9) von s.h. leeflang, peter; r. wittink, dick; wedel, michel; a. naert, philippe (16 Ergebnisse)
Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Leeflang, Peter S.H.,Wittink, Dick R.,Wedel, Michel,Naert, Philippe A.
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paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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paperback. Zustand: Befriedigend. 668 Seiten; 9780792378136.4 Gewicht in Gramm: 4.
Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Leeflang, Peter S.H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
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paperback. Zustand: New. In shrink wrap. Looks like an interesting title.
Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
S.H. Leeflang, Peter; R. Wittink, Dick; Wedel, Michel; A. Naert, Philippe
- Softcover
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Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
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Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
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Zustand: New.
Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting ou…tcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
- Softcover
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Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
- Softcover
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Zustand: New. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can us…e as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978. . 2000. Paperback. . . . .
Building Models for Marketing Decisions (International Series in Quantitative Marketing (9))
Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert
- Softcover
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Paperback. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Building Models for Marketing Decisions
Leeflang, Peter S. H.; Wittink, Dick R.; Wedel, Michel; Naert, Philippe A.
- Softcover
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Zustand: New. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can us…e as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978. . 2000. Paperback. . . . . Books ship from the US and Ireland.
Building Models for Marketing Decisions
Peter S.H. Leeflang|Dick R. Wittink|Michel Wedel|Philippe A. Naert
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Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen, The Netherlands, and member of the Royal Netherlands Academy of Arts and Scien…ces.Dick R. Wittink (1945) is the General Geo.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments…in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables. 668 pp. Englisch.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in p…redicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 668 pp. Englisch.
