Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Bay State Book Company, North Smithfield, RI, USA
Zustand: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Sprache: Englisch
Verlag: Stanford University Press 2002-08-09, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Bookman Orange, Orange, CA, USA
hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good.
Anbieter: Lakeside Books, Benton Harbor, MI, USA
Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Sprache: Englisch
Verlag: Stanford General Books 8/9/2002, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Hardback or Cased Book. Zustand: New. Disaster in Dearborn: The Story of the Edsel. Book.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: GoldBooks, Denver, CO, USA
Hardcover. Zustand: new. New Copy. Customer Service Guaranteed.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Dan Pope Books, West Hartford, CT, USA
Erstausgabe
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. 1st Edition. New York: Stanford University Press, 2002. First edition. First printing. Full blue cloth with green lettering. Fine in a fine dust jacket. Illustrated with black and white photographs. 230 pp. with index. Comes with archival-quality mylar dust jacket protector. A tight, clean copy. A nonfiction history of the Edsel program, tracing how the car was conceived, designed, marketed, and ultimately failed.
Sprache: Englisch
Verlag: Stanford University Press, US, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Hardback. Zustand: New. Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel-the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel-as this book demonstrates in its surprising conclusion-was actually a modest success that deserved continued management support.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 47,42
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
EUR 60,47
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: new.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 62,49
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 240 Illus.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 55,88
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 230 pages. 10.00x7.25x0.75 inches. In Stock.
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Erstausgabe
EUR 64,93
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 2002. 1st Edition. hardcover. . . . . .
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 240.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
hardcover. Zustand: New. In shrink wrap. Looks like an interesting title!
Zustand: New. 2002. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Stanford University Press, US, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
EUR 47,41
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel-the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel-as this book demonstrates in its surprising conclusion-was actually a modest success that deserved continued management support.
EUR 44,78
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Few cars in history have grabbed the public s fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole sto.
Sprache: Englisch
Verlag: Stanford University Press Aug 2002, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel-the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.
Sprache: Englisch
Verlag: Stanford University Press, 2002
ISBN 10: 0804746540 ISBN 13: 9780804746540
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 51,03
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.