ISBN: 9780805830262 - media management: a casebook approach (routledge communication series) (2 Ergebnisse)

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Soft cover. Zustand: New. 2nd Edition. US SELLER SHIPS FROM USA. Media Management: A Casebook Approach 1998 pb 2ND ED Media Management: A Casebook Approach (Routledge Communication Series) 2nd Edition by Ardyth Sohn Broadrick (Author), Jan Wicks LeBlanc (Author), Stephen Lacy (Author), George Sylvie (Author), & 1 more OUR REFERENCE: 139E7-080583026X-PB-1P4-lb-DrkRed DESCRIPTION Media Management: A Casebook Approach provides a contemporary perspective on a wide range of media management issues. With changes reflecting new research and ideas, as well as developments throughout the media industry, this volume presents media management from a practical standpoint, utilizing case studies to simulate decision-making scenarios. This second edition incorporates material on developing media technologies while continuing to emphasize the process of decision making as the central skill of managers. It covers such critical management issues as leadership, planning, and regulation, with application examples ranging from the radio and television arenas to public relations and advertising agencies. This volume provides all students of media management with practical knowledge, excellent insights, and invaluable opportunity for building their management skills as they prepare for careers in the media industry. Product details Publisher ‏ : ‎ Routledge; 2nd edition (October 1, 1998) Language ‏ : ‎ English Paperback ‏ : ‎ 400 pages ISBN-10 ‏ : ‎ 080583026X ISBN-13 ‏ : ‎ 978-0805830262.…